If the cost of receiving advice from an experienced, specialist lawyer working for a large international law firm was the same as the cost of employing a lawyer that was less experienced and worked for a small provincial law firm, who would you use? Most people would choose the experienced, specialist lawyer. Of course, in the real world we don't have that choice, but it would be nice wouldn't it? Well that's exactly the choice clients do have when receiving advice from independent financial advisers. As we're paid by the institutions for establishing an investment and not by our clients, an investment will cost the client the same regardless as to whether it is supplied by CIL or another intermediary who is unable to provide the same experience, knowledge and commitment to their clients.
So why do people become a client of CIL? What difference do we make? Why does so much of our new business each year come from EXISTING clients? The answer is because they place a high value on receiving ongoing advice from a licensed intermediary like CIL. They appreciate being able to meet and talk with an experienced, professionally qualified adviser in a relaxed environment.
By choosing between companies that offer lower charges and higher bonuses, we maximise your savings potential from the outset. This in turn allows your savings to grow unhindered. There are no 'absolutely free' investments. It is our policy to meet with our clients on a regular basis. Depending on a client's requirements, that may be monthly, quarterly, six monthly or annually. During these meetings it is our aim to slow our clients down for a few hours a year in order to concentrate on their own financial needs.
At those meetings we can review the performance of our clients' investments. Perhaps we will make changes to the strategy if our clients' outlook or circumstances have altered, and we'll keep our clients abreast of any new investment opportunities they may consider valuable.
It would be very easy to only ever discuss what our clients want to do with their money. As professionals we are also obligated to provide our clients with advice on what they need to do. For example, we don't expect our clients to get excited about saving for retirement, but we would be professionally negligent if we didn't at least ensure that our clients are aware of what they should be doing in order to achieve financial security in their autumn years.
By looking after our clients and helping them achieve their financial goals, we know we'll create the possibility of them placing more business with us in the future. We also realise that if we don't look after our clients somebody else will!
We hope that over the years, our policy of looking after clients will be adopted by all of our competitors, and so raise the standards of service that all clients receive accross the whole industry. |
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